OFW’s core initiative is to significantly boost the income of Odisha’s handloom artisans. This is by providing collaboration with renowned apparel brands, with the commitment to procure approximately one lakh meters of woven textiles directly from the weavers. This strategic partnership ensures a substantial and sustainable source of income for the skilled artisans involved in the handloom industry.

Engaging designers whose work harmonizes with sustainable practices and tribal community aesthetics, seamlessly aligning with eco-consciousness and the expertise of the Odisha weavers. Dedicate distinct specific segments of the show exclusively to these aspects, integral to the event’s core ethos, with a primary emphasis on building awareness.